Limited time: Cyber Monday offers + 25% off
new and sale styles with code EXTRA25

SHOP NOW

Menu

Free Shipping and Returns
| | |
EN

Language

| |

Bag

2

Sign in / Register

Forgot password?
Not a registered member?Create an account

loading shopping bag... 

Compare Items

 
    Please select at least two items
    COMPARE NOW

    2020 Campaign

    On set with Serena Williams

    Go behind the scenes of the
     campaign shoot
     featuring our new
     global spokeswoman

    5.21.2020

    SW for SW

    Stuart Weitzman’s 2020 Campaign, starring our new global spokeswoman Serena Williams, shines the spotlight on women with the strength to stand as pillars of hope and optimism for their communities. This sentiment carries more weight now than ever before, and it is prominently conveyed through the striking black-and-white campaign imagery captured by photographer Ethan James Green.

    Partnering with Serena for our new campaign was a natural progression for SW. After all, the bold trailblazer exemplifies the evolved Stuart Weitzman brand ethos of Strength in Femininity: She has demonstrated strength and resilience while overcoming obstacles throughout her life and career. At the same time, her courage and perseverance underscore the message behind our 2020 Campaign, which highlights women who stand as symbols of hope for their communities.

    On The Set Of The Campaign Shoot

    The atmosphere behind the scenes was upbeat, from the high-energy playlist Serena chose to the feeling of camaraderie and support from her team who cheered her on the entire time. Among them were makeup artist Natasha Gross and hairstylist Angela Meadows, who along with stylist Gabriella Karefa-Johnson, helped bring the campaign’s message of women lifting up their communities to life in their own ways — while simultaneously bringing Serena’s natural beauty to the forefront.

     

    Stylist Gabriella Karefa-Johnson's goal was to showcase Serena’s innate confidence through her wardrobe and shoes. “I really wanted Serena to feel and look like the phenomenal woman she is; the very image of strength, beauty and grace,” she tells SW SPOTLIGHT. To achieve this, she decided on an all-white palette — a chic blank slate — which provided the “flexibility to explore and mine the dynamic personality of Serena.” Ultimately, she achieved her vision of “elegance incarnate,” explaining that it was “all about showing all sides of this unstoppable woman, mother and athlete.”

    Makeup artist Natasha Gross reunited with Serena on the set of the shoot. For our campaign, she chose to enhance Serena's natural features instead of going for an elaborate look. “Less is more,” she says of her approach, adding “you should never transform yourself into something unrealistic.” Both she and Serena loved the finished look. “It defined her personality — strong and feminine,” Natasha explains.

    Similarly, hairstylist Angela Meadows, who has worked with Serena for over 10 years, used her unique perspective and artistry to bring out the message of the campaign. “I wanted Serena to be timeless and modern,” she says of the side-parted, sleek long ponytail look she created. “I wanted to allow Serena’s face to be the focal point.” Keeping this stylistic direction consistent throughout the entire shoot, she noted that it “captured her confidence and beauty and reflected the power, strength and beauty of a woman.”

    Shop The Story

    The Manila Signature Loafer

    In White Leather

    Shop Now

    The Gabriella

    In White Leather

    Shop Now

    The Aleena 75 Sandal

    In Peonia Hot Pink Patent Leather

    Shop Now

    The Aleena 75 Sandal

    In Silver Metallic Snake Embossed Leather

    Shop Now

    The Anny 95 Pump

    In White Nappa Leather

    Shop Now

    The Anny 95 Pump

    In Peonia Hot Pink Suede

    Shop Now

    The Anny 105 Pump

    In Bisque Beige Nappa Leather

    Shop Now
     
    Item Added to your Shopping Bag
    Strappyhi
    Qty:
     
    My Bag

    Items in Bag:
    Merchandise Subtotal:

    View Shopping Bag
    Continue Shopping
    You May Also Like
     
     
    Canadian Flag

    Hello, Canada

    There are many reasons to love
    stuartweitzman.ca — here are just a few of them:


    Pricing in Canadian dollars

    No conversion fees

    Shipping within Canada

    No duty charges

    Free standard shipping
    on all orders

    Shop all the styles you love

    Plus, sign up for an exclusive 15% off your order
    - just one of the many perks of being an SW VIP.

    You are signing up to receive Stuart Weitzman emails. You can UNSUBSCRIBE at any time.
    Read our Privacy Policy or Contact Us for more details.

    Enjoy a Welcome Gift
    Thank You for
    Becoming an SW VIP
    Thank You
    for Becoming an SW VIP
    Canadian Flag

    Shopping in Canada?

    It's never been easier.

    • PRICING IN
      CANADIAN DOLLARS
    • SHIPPING
      WITHIN CANADA
    • Free standard shipping
      ON all orders
    • NO ADDITIONAL
      DUTY CHARGES

    JOIN THE WORLD OF STUART WEITZMAN

    Follow the official Stuart Weitzman WeChat

    Scan the QR code

    WeChat QR Code
    Become an SW VIP  
    Account Sign In 
    Please sign in to view your account or create an account.
    Final Sale Terms and Conditions  
    All sale items are final sale. Discounted merchandise is not eligible for returns or price adjustments
    I understand this purchase is final sale and not eligible for a refund and I would like to proceed with checkout.
     

    We've located your item in the following stores

    We’re sorry, but the item you’ve selected cannot be found in a store near you.

    This doesn’t have to be the end. Complete your purchase online.

    Checkout - Conditional Pre-order Acceptance  

    Thank you for your custom pre-order purchase. When you shoes become available, you will receive a shipment confirmation email when your order is shipped.

    Due to custom manufacturing of your shoe(s), we will immediately charge your credit card for your purchase. Please accept these payment terms by checking the box below.

    TRACK YOUR ORDER

    Please enter your order number and billing postal code below to track your order.



     
    TAPESTRY EMPLOYEE DISCOUNT APPLIED  
    Employee discounts should only be used by employees for orders being placed on said employees credit card. If we find that fraudulent employee discounts are being used, we reserve the right to cancel discounts, cancel orders, make additional charges to your credit card, and cancel your membership.
     I accept
     
     

    PLEASE REVIEW

     

     
     
     
     
    ITEM RATINGS
    Current Rating:
         
     


     
     
    / Ratings & Reviews
         
    Overall Rating
    |
     
    |
     
    Button

    Confirm Your Updated Shipping

    Good news! We are committed to offering the best and quickest service possible. Based on your selected shipping destination, we will automatically transport you to the official Stuart Weitzman website nearest to that location. The items in your shopping bag will not make the journey with you. Shoe styles and pricing varies by region, but don't despair, we know you'll be able to find the perfect pair.

     
    shoe name

     
    Want to let a special someone know that this is at the top
    of your holiday wish list? No problem.
    Just fill out the details below, and we’ll handle the rest...

    YOUR NAME

    THEIR NAME

    THEIR EMAIL

     


    THANK YOU,
    YOUR HINT HAS BEEN SENT

    0 Reviews
     
     
       
       
       
         
         
         
           
           
          FAVORITE