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    Fall 2019 Campaign

    Presenting The Stuart Weitzman for Yang Mi Collection Presenting The
    Stuart Weitzman
    for Yang Mi Collection

    Everything you need to know about our second limited-edition
    capsule inspired by our global spokeswoman
    Everything you need to know about
    our second limited-edition capsule
    inspired by our global spokeswoman

    9.9.19

    Yang Mi is Back

    This season, the always-stylish Yang Mi returns as the global spokeswoman for Stuart Weitzman, starring in the Fall 2019 global campaign named "The Art of Movement."

    The campaign features a high-energy short film with Yang Mi at the center, showcasing how the Chinese superstar moves with confidence and ease in her SW boots. It also includes striking complementary images showing Yang Mi in the latest styles from the Fall 2019 Collection.

    And that's just the beginning.

    The Return Of The Stuart Weitzman For Yang Mi Collection

    When the actress began her partnership with SW in Spring 2019, we celebrated with the launch of a capsule collection inspired by her romantic, feminine style.

    Following the capsule’s global success, we're doing it again.

    The Stuart Weitzman for Yang Mi Collection returns for Fall 2019, this time featuring nine limited-edition silhouettes inspired by her distinctive elegance.

    “The limited-edition collection is inspired by what I value in fashion: Femininity, effortlessness and true everyday glamour, all of which can be seen in each of the styles,” Yang Mi says.

    About The Design Process

    To design this season's capsule collection, Stuart Weitzman’s Head of Product Design Edmundo Castillo wanted to find inspiration by diving deep inside the world of Yang Mi and learning what inspires her. “I traveled to Beijing to get more acquainted with her surroundings and what drives her everyday life,” Castillo tells SW SPOTLIGHT.

    Then, a concept emerged: Add some of her favorite details — pearlized embellishments and polished bows — to a range of SW's signature silhouettes, an approach that perfectly epitomizes her renowned style combined with SW's effortless aesthetic.

    Yang Mi’s Power Pearls For SW

    The pearlized embellishments are inspired by a stone she truly adores. “Many of the shoes and bags in the capsule feature these elegant gems, which I love so much, and they also happen to be a signature embellishment for SW,” she says.

    These styles include the FIFER PEARL mid-calf boot and the LIVIA PEARL over-the-knee boot, two pearl-studded iterations of our new sueded stretch boots; the EASYON RESERVE PEARL, a block-heel back-stretch bootie complete with pearl-inspired details; the WINSLET PEARL stretch over-the-knee boot available in two heel heights — 75 mm and 100 mm — with a pearlized welt; and the DELLA QUILTED PEARL SMALL shoulder bag, a pearl-adorned take on the classic box bag silhouette.

    In addition, SW’s iconic stretch boots are reimagined with iridescent embellishments on the welts of the designs. These styles include the LOWLAND PEARL over-the-knee boot, as well as the 5050 PEARL, which marks one of the only times the world-renowned 5050 back-stretch boot has been modified in any way.

    “Pearls represent wisdom and energy, so it is my hope that those who wear these limited-edition designs feel wise and energetic with every step they take,” says Yang Mi.

    Yang Mi’s Bold Bows For SW

    The remaining styles in the capsule feature polished bows: The JESSE METAL pump highlights a super-soft metallic ribbon bow design on the vamp, while the AVITA cutout bootie features a bow tied at the outer ankle.

    The latter also perfectly exemplifies Yang Mi’s unique personal style. She was so inspired by the notes Castillo took to perfect the AVITA bootie that she noted it would be an unexpected nice touch to keep them as part of the design.

    “I could see the excitement in Yang Mi’s face when she saw the shoe with notes in ballpoint pen all over,” says Castillo. Now his notes, written in Spanish — which direct SW artisans to select a thicker tie and more — are immortalized on the outside upper of the bootie.

    Her Specialty Shoebox

    This collaborative vision extends beyond the products to include the packaging as well: Each style in this limited-edition capsule comes in an exclusive gold shoebox featuring Yang Mi’s signature.Her signature also adorns the dust bag in each shoebox and the sole of every shoe in the collection.

    Says Yang Mi, “I’m so proud of what we have created and I can’t wait to seehow everyone wears it in their own way.”

    The Seriously Chic Shanghai Launch

    Fans received a chance to experience the capsule at the immersive The Stuart Weitzman for Yang Mi Collection Pop-Up at Plaza 66 in Shanghai, China, which opened on September 5th and will remain a fixture in the city’s biggest shopping destination through September 13th.

    The pop-up’s design incorporates the brand’s signature blue and blush shades. It also features a modern cake-inspired centerpiece specially developed to showcase the collection, a concept that celebrates Yang Mi’s birthday on September 12th.

    In addition, a reflective structure serves as the backdrop of the pop-up as part of an interactive activation in which customers can snap their own photos and receive them on their phones instantly by scanning a QR code.

    Inside The Exclusive Rooftop Celebration

    To celebrate the official unveiling of the collection, Yang Mi made an appearance at the pop-up on Thursday, September 5th, where fans lined up all over Plaza 66 for the chance to meet the star.

    She continued the festivities by co-hosting an exclusive dinner with Vogue China Editorial Director Angelica Cheung at the rooftop Podium Garden at Plaza 66 the same evening, where the collection was on full display for guests to take a closer look.

    Attendees included He Sui, Wang Ju, Zhang Binbin, Zhang Yunlong, Mai Zi, Wan Baobao and more.

    Shop The Story

    The Livia Pearl Otk Boot

    In Black Suede

    Shop Now

    The Livia Pearl Otk Boot

    In Navy Blue Suede

    Shop Now

    The Fifer 80 Pearl Boot

    In Black Suede

    Shop Now

    The Fifer 80 Pearl Boot

    In Cranberry Suede

    Shop Now

    The 5050 Pearl Boot

    In Slate Suede

    Shop Now

    The Della Quilted Pearl Small

    In Black Nappa Leather

    Shop Now

    The Della Quilted Pearl Small

    In Off White Nappa Leather

    Shop Now

    The Avita 75 Boot

    In Silver Metallic Nappa Leather

    Shop Now

    The Avita 75 Boot

    In Platino Gold Metallic Nappa Leather

    Shop Now

    The Avita 75 Boot

    In Black Suede

    Shop Now

    The Avita 75 Boot

    In Cranberry Suede

    Shop Now

    The Jesse Metal 75 Pump

    In Black Suede

    Shop Now
       

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