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    New Launches

    Gala González Debuts the SW Elemental Espadrilles Capsule Gala González Debuts
    the SW Elemental
    Espadrilles Capsule

    Designed in celebration of the 50th anniversary of Earth Day,
    these styles are handcrafted by our artisans in Spain
    Designed in celebration of the
    50th anniversary of Earth Day,
    these styles are handcrafted by
    our artisans in Spain

    4.21.2020

    All About the SW Elemental Espadrilles Capsule

    Stuart Weitzman has launched our new SW Elemental Espadrilles Capsule in celebration of the 50th anniversary of Earth Day on April 22nd. Handcrafted by our artisans in Spain, this capsule collection is available exclusively on www.stuartweitzman.ca and in SW boutiques. To highlight our new takes on the traditional espadrille — a silhouette that originated in Spain — we partnered with Spanish style influencer Gala González to debut the collection.

    The Campaign

    The campaign spotlights three of our planet’s natural sources of energy — Water, Wind and the Sun — through an atmospheric and almost dreamlike sequence. Narrated by Gala, the film depicts her dreaming of summer and reconnecting with nature: The first chapter opens with her atop a hill, immersing herself in the power of the wind and vastness of nature. Set in a lush field, the second chapter features her feeling the sun on her skin, and the third chapter, filmed oceanside, sees Gala playfully take our espadrilles
     to the water's edge.

    This campaign’s dynamic film and complementary imagery were captured by photographer and director Jennifer Massaux, who is known for her nature-driven style.

    The Craftsmanship

    At the same time, the SW Elemental Espadrilles Capsule highlights our rich heritage steeped in artisanal Spanish craftsmanship. A testament to the masterful craft of our artisans in Spain, each style features intricate details perfected by hand, ranging from the hand-crocheted toe accents to the jute soles that are hand-dyed to create a subtle, multi-colored effect. Every design is adorned with our signature SW Star logo hardware, a motif emblematic of the largest star in the universe, the sun. "It was one of my first designs for the brand, so it also takes on special meaning. To me, it symbolizes the dawn of a new era — a new beginning for the Stuart Weitzman brand," SW Head of Design
     Edmundo Castillo explains.

    "The natural materials make for a more modern approach and they also represent Stuart Weitzman's first step into the world of sustainability," says Edmundo in the video above. Each pair comes with an exclusive, reusable canvas tote bag and is packaged in a custom-designed, recyclable shoebox made from
     100% recycled content.

    The Capsule

    Espadrilles are synonymous with summer, and our new collection stays true to the SW brand DNA of melding fashion, function and fit: Engineered for 24/7 comfort and style, these lightweight pairs are designed to help you take your next step forward into summer and beyond. “It is my hope that everyone who wears these will love them and channel everlasting optimism every time they slip them on,” Edmundo says.

    Our new interpretations of the traditional Spanish silhouette include: The MIRELA STRIPES wedges with a striped sole, available in Cerulean light blue and sunflower yellow canvas; the monochromatic DARYL ESPADRILLE lace-ups, inspired by our best-selling DARYL sneakers, available in air canvas; the MARGUERITA espadrilles, available in ruby red, natural and poudre blush pink canvas; its embellished alternative, the MARGUERITA STARS espadrilles, punctuated with our SW Star logo hardware and available in natural canvas; and the ILLEANA wedges with a custom-designed bandana print, available in buff blush, black and white woven fabric.

    Shop The Story

    The Mirela Stripes Wedge

    In Cerulean Light Blue Canvas

    Shop Now

    The Mirela Stripes Wedge

    In Sunflower Yellow Canvas

    Shop Now

    The Daryl Espadrille Canvas Sneaker

    In Air Canvas

    Shop Now

    The Marguerita Stars Sandal

    In Natural Tan Canvas

    Shop Now

    The Marguerita Sandal

    In Ruby Red Canvas

    Shop Now

    The Illeana Sandal

    In White Bandana Printed Woven Fabric

    Shop Now
     
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